Why should anyone spend time and money for developing a mobile app for the growth of the business? Just hold on for a minute, if these thoughts are running in your mind.
As far as the reports are concerned, you are losing larger audience and losing an opportunity for capitalizing on the growing number of smartphone users. More precisely, you lack an advanced organization necessity.
Yes, this is because it is crucial to reach out to your potential customers. Moreover, mobile apps improve the experience of the existing customer base. As a result, it can lead to your business profit. Hard to believe? These are some facts to prove that:
Benefits of Mobile Apps in Business
Reaching out to larger audiences. This benefit comes from the fact that people spend most of their days with smartphones in their hands. It means that people would have access to your services or goods virtually anywhere. More importantly, customers would easily make an order using a mobile app whenever they are in the mood or feel the right impulse. If your business has a mobile app, in some cases you don’t even have to open “offline” offices to cover new areas. Generally, it is easier and more cost-effective to reach a partnership with a trustworthy delivery company to expand your business to new territories. Larger coverage leads to increased sales and bigger profits.
Optimized sales. The use of a mobile app makes it easier for your sales managers or consultants to reach customers and confirm their orders, set delivery dates, or provide useful information. For example, we have developed app for Harley-Davidson that helps turn exhibition visitors into customers. It is also an efficient way to deliver information about new goods in stock, new features of the app added in the latest update, and so on. Generally, such mobile applications also provide search functionality that allows customers to find required items without communicating with shop consultants.
Better statistics gathering. Mobile operating systems offer a lot of ways to collect information related to the interaction between the user and your software. Personal data is useful to learn customers’ preferences, predict their future needs and suggest an optimal way of delivery. For example, if a person buys a baby crib, your app may suggest other wares for toddlers during the same or the next interaction with this client. Depersonalized data is invaluable for business analysis in order to build and alter management plans, marketing strategies, and so on.
Easier promotion. Your company can announce new merchandise, services, discounts, and other offers much more effectively using the potential provided in every smartphone. Your software can use push notifications to inform users in a less intrusive way than, for example, pop-ups on a website. Another mobile app business opportunity is the ability to promote your services or engage customers via in-app suggestions powered by analytics algorithms.
24/7 availability. Unlike offline shops or offices with specified working hours, mobile apps can be accessed at any time. This means that your company’s services or goods are available for browsing and ordering. This way, you will not lose clients when your offline outlets are closed. Even when your staff is not at work, the application can use a specially trained chatbot to communicate with customers and relay information to respective departments.
Better image. A company-branded mobile app is a certain milestone in business development. If a startup releases a mobile software product, it declares that it has both funds and tenacity to expand its presence on the market. Building and maintaining a mobile application requires a well-planned budget and a thorough business strategy. That’s why it strengthens your reputation and makes your position among rivals more formidable.
Enhanced security. Websites are notoriously vulnerable to hacking or DDoS attacks. Mobile applications are additionally verified by Google and Apple before appearing in their respective app stores. This way, your business operations and interactions with customers are better protected from malicious activities of botnets, viruses, or other digital threats. Additionally, smartphones have built-in means of security, such as face recognition, fingerprint authentication, etc. Those features will make customers feel more secure when using your mobile application, so they will potentially spend more time in it and make more orders.
Conclusion
As you can see, mobile app benefits for business are numerous and indisputable. They can create an appealing user experience, increase brand loyalty, and make your company more recognizable and trustworthy, in addition to many other advantages. With the help of a mobile application, your business will be able to reach more customers and answer their needs with greater accuracy and care.
However, those positive effects involve certain expenditures and provisions. To make an informed decision, you also need to know how mobile applications can affect the business process in a negative way. Poor-quality mobile apps may discourage your customers from using them. For instance, customers won’t be able to buy from you if your mobile app doesn’t allow them to add items to their cart. And it is only one example from many when something may go wrong.
That is why you need a highly qualified team to develop, test, release, and support your mobile software. Blitz Info system has 15+ years of experience in this field and provides custom solutions for businesses in many industries, like eCommerce, Fintech, Real Estate, Healthcare, and others. Our company offers a wide range of mobile app development services: from initial consulting and prototyping to maintenance and support.
If you want to fully enjoy the business benefits of a custom-made mobile application, contact us. Blitz Info system will deliver you an optimal software solution tailored specifically to your needs.
Benefits of Mobile Apps for your Growing Business
